tip of the week

Did you wait until the last minute to think about literature for your trade show? 

Well, all is not lost. Modern Postcard (800/959-8365 or www.modernpostcard.com) will produce 500 full color promotional cards for $95. Send them an image (slide, transparency or positive) and a short description, and you'll have a tasteful sales tool back in record time.

They are great, too, for special events, announcements and direct mail needs. Vary the message for whatever purpose you have.

If you have the budget, have two or more different images produced to show the range of your line.  Perhaps one shot featuring a detailed close up for dramatic effect, and another showing a grouping of objects.

Tie this in with a clean photocopy of your price list/order form, and you look very business-like.